Making Finance Effortless
Making Finance Effortless
RSM - Website Design
objective
objective
The objective was to create a modern, intuitive, and content-rich website for Reliance Smart Money, ensuring users can effortlessly access the financial tools, resources, and services they need—without feeling overloaded.
The objective was to create a modern, intuitive, and content-rich website for Reliance Smart Money, ensuring users can effortlessly access the financial tools, resources, and services they need—without feeling overloaded.
role
role
Me (UI/UX Designer), alongside a UX Designer
Me (UI/UX Designer), alongside a UX Designer
PLATFORM
PLATFORM
Desktop & Mobile
Desktop & Mobile
Project Timeline
Project Timeline
Design Challenges
Design Challenges
Challenges
Challenges
Visiting Reliance Smart Money’s website as a new user, I expected a straightforward experience. Instead, I faced several challenges:
Visiting Reliance Smart Money’s website as a new user, I expected a straightforward experience. Instead, I faced several challenges:
The homepage is crowded with information, making it hard to know where to start.
The homepage is crowded with information, making it hard to know where to start.
Important actions are mixed with less relevant details, making it tough to focus.
Important actions are mixed with less relevant details, making it tough to focus.
Buttons like “Submit” or “Confirm” don’t always explain what will happen next.
Buttons like “Submit” or “Confirm” don’t always explain what will happen next.
Tasks like opening an account or investing require jumping between multiple pages and forms.
Tasks like opening an account or investing require jumping between multiple pages and forms.
In short, Reliance Smart Money’s website aims to offer a wide range of financial services, but users often struggle with its cluttered design, complex navigation, and lack of personalization. Essential features are hard to find, information is overwhelming, and the mobile experience is not user-friendly.
In short, Reliance Smart Money’s website aims to offer a wide range of financial services, but users often struggle with its cluttered design, complex navigation, and lack of personalization. Essential features are hard to find, information is overwhelming, and the mobile experience is not user-friendly.
Design Approach
Design Approach
Restructuring Old Sitemap
Restructuring Old Sitemap
Key Takeaways
Key Takeaways
A major challenge with the Reliance Smart Money website was its scattered navigation and deep menu hierarchies, which made it hard for users to quickly find the information they needed. The redesigned sitemap addresses this by organizing content into clear top-level categories: Products & Investments, Trading & Platforms, Insights & Resources, Customer Support, and Legal & Compliance - making navigation much more straightforward.
A major challenge with the Reliance Smart Money website was its scattered navigation and deep menu hierarchies, which made it hard for users to quickly find the information they needed. The redesigned sitemap addresses this by organizing content into clear top-level categories: Products & Investments, Trading & Platforms, Insights & Resources, Customer Support, and Legal & Compliance - making navigation much more straightforward.
Information Architecture
Information Architecture
Key Takeaways
Key Takeaways
We reorganized the scattered product categories into a clear Products & Investments section and grouped related items under simpler parent categories. We also added Learning and Insights to support new investors, while keeping a consistent page layout for scalability.
We reorganized the scattered product categories into a clear Products & Investments section and grouped related items under simpler parent categories. We also added Learning and Insights to support new investors, while keeping a consistent page layout for scalability.
Visual Exploration
Visual Exploration
UI Design
UI Design
Design system
Design system
Our design approach was straightforward: make finance feel welcoming and trustworthy. We chose a blue and green palette to reflect both stability and growth, staying true to Reliance Smart Money’s brand. Clean, modern Poppins typography set the tone, while bold, clear buttons guided users confidently through each step. Icons were designed to be familiar and easily recognizable.
Our design approach was straightforward: make finance feel welcoming and trustworthy. We chose a blue and green palette to reflect both stability and growth, staying true to Reliance Smart Money’s brand. Clean, modern Poppins typography set the tone, while bold, clear buttons guided users confidently through each step. Icons were designed to be familiar and easily recognizable.
UI SCREENS
UI Sections
As the design system expanded, these layouts became the foundation for the platform, demonstrating how clarity and empathy could guide the overall user experience.
As the design system expanded, these layouts became the foundation for the platform, demonstrating how clarity and empathy could guide the overall user experience.